Student making headlines with new shoe brand

A budding shoe designer from University Campus Oldham is set to make huge waves in the fashion and footwear industry.

Mariam Surjan has launched her dream brand La Benim - a luxury shoe line that combines South Asian culture, heritage, ethnic designs, and rich colours with a twist of modernity to make anyone look and feel stylish.   

She was just 19-years-old when she realised she was highly creative and loved to surround herself with other ambitious individuals.  

Mariam wanted to ensure she included her culture in that creative vision. Studying at Oldham College and excelling in the Arts, Mariam quickly realised which route she wanted to pursue. 

It wasn’t easy balancing her studies, working part-time jobs, and supporting a growing dream, but her family kept her going and believed in her vision for the future. 

The graphic design student, said: “Last year, I was honoured to showcase my designs at a debut show in Dubai in partnership with The Fashion Connect.  

“Seeing my shoes come to life and gain recognition was surreal, and working alongside other talented individuals spurred my vision even further.  

“I knew from that moment that La Benim would be something much bigger. I have since designed even more collections and taken the brand to India to explore the rich fashion heritage further.” 

Mariam, now 23, added: “La Benim was the official footwear partner for the event, which allowed my artistry to be seen amongst global fashion contacts. Asian culture is vast, and as a British Bangladeshi Muslim, it was important to me that my designs capture the colours, culture, and traditions of my heritage. It was a defining experience that reinforced my passion and opened new doors.” 

With another exciting event in London later in the year and a new upcoming collection, Mariam hopes that her brand will continue to grow.  

Find out more about La Benim by visiting the website – www.labenim.com