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Salon owners and apprentice hairdressers are being taught how to spot the signs of domestic abuse as part of a national campaign.
Fifty stylists joined a training session at Tameside College as part of the Cut It Out initiative, which started in Norfolk after the murder of mum-of-two Kerri McAuley by her partner in January 2017.
The 32-year-old confided in her hairdresser about being abused and although she asked for help, her boyfriend broke every bone in her face and suffocated her in a prolonged assault.
Although authorities knew the danger Joe Storey posed – he had attacked five previous partners – Kerri was wrongly marked as being at ‘low risk’ by the probation services.
“Domestic abuse is a concern that affects us all,” said Cllr Taf Sharif, Tameside Council’s cabinet member for public health.
“With one in four women and one in six men experiencing domestic abuse at some point in their life, it’s our collective responsibility to ensure that everyone has access to the support they need.
“Often hairdressers, barbers, beauticians and tattooists have a trusted relationship with their clients - they are in a unique position to spot injuries, changes in behaviours, ask questions about someone’s home life and relationship and to listen when someone opens up.
“We’ve already seen the impact of this approach locally – last year a woman confided in her hairdresser after she saw one of our domestic abuse awareness posters on display in the salon and she was referred for help.
“It’s crucial that we continue to equip salons and other community-facing businesses with the knowledge and tools to spot the signs, ask the right questions, and connect people with the appropriate support services.
“Together, we can make a real difference in tackling domestic abuse in our community."
More than 300 students and 45 salon owners have taken part in the scheme in Tameside since its launch.